Emma Watson has become part of and grown with the fashion world she claims fashion is similar to art which is a subject she enjoyed at school. In June 2009, following several months of rumours, Watson confirmed that she would be partnering Burberry as the face of their new campaign; she received an estimated six-figure fee for modelling Burberry's Autumn/Winter 2009 collection. She later appeared in Burberry's 2010 Spring/Summer campaign alongside her brother Alex, musicians George Craig and Matt Gilmour, and Max Hurd. Watson has continued her involvement in fashion advertising when she modelled for Lancôme in March 2011.